The Tastemakers

Tastemaker, n Anyone with the power to make you eat quinoa.Kale Spicy sriracha sauce Honeycrisp apples Cupcakes These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler Chia seeds, after a brief life as a novelty houseplant and I Love the 80s punchline, are suddenly a superfood Not long ago, that same distinction was held by pomegranate seeds, a ai berries, and the fermented drink known as kombucha So what happened Did these foods suddenly cease to be healthy a few years ago And by the way, what exactly is a superfood again In this eye opening, witty work of reportage, David Sax uncovers the world of food trends Where they come from, how they grow, and where they end up Traveling from the South Carolina rice plot of America s premier grain guru to Chicago s gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why. Best Download Kindle ePUB The Tastemakers By David Sax – kino-fada.fr I found this an interesting book in the same ways that Michael Pollan s food books are endlessly fascinating to me Sax is also trying to figure out how the world of food works, but he is looking at it fromof the marketing point of view He still talks to a LOT of influential folks and attends a LOT of events.Significantly to me at least , he debunks the whole notion of a superfood, a notion which has always bugged me Who decided that pomegranates are a superfood Why a pomegranate I found this an interesting book in the same ways that Michael Pollan s food books are endlessly fascinating to me Sax is also trying to figure out how the world of food works, but he is looking at it fromof the marketing point of view He still talks to a LOT of influential folks and attends a LOT of events.Significantly to me at least , he debunks the whole notion of a superfood, a notion which has always bugged me Who decided that pomegranates are a superfood Why a pomegranate producer, of course Sponsor a rather anemic study and then get out there and proselytize, baby It makes me grumpy despite the fact that I love the fruit and have never been known to turn down a pomegranate martini Eat your veggies and fruits, people They all have valuable nutrients an...My father, the family cook throughout my childhood, is the king of food fads, so I thought this would be fun It s an entertaining ish look at food trends, but lacks the coherent narrative and travelogue verve of, say, Daniella Martin s Edible.Sax takes readers on a tour through the cupcake empire as popularized by Sex and the City but already fading by the time of publication , DC food trucks, the Latin American food movement ceviche and quinoa Peruvian and Argentinian restaurants , the My father, the family cook throughout my childhood, is the king of food fads, so I thought this would be fun It s an entertaining ish look at food trends, but lacks the coherent narrative and travelogue verve of, say, Daniella Martin s Edible.Sax takes readers on a tour through the cupcake empire as popularized by Sex and the City but already fading by the time of publication , DC food trucks, the Latin American food movement ceviche and quinoa Peruvian and Argentinian restaurants , the ongoing taste for down home foods shrimp and grits in Charleston , Asian fusion specialties black rice and miso , and perennial favorites like Indian food and bacon even attending Baconfest, Chicago.The best chapters, though, consider health superfoods such as chia seeds, pomegranate juice a...In Tastemakers , Sax examines food trends from all angles He visits farmer s markets, the research facility of Dole, and a man who is bringing back the older breeds of rice while I knew there were a lot of strains of rice that we never see here in the US, I had no idea there were so very many talks with celebrity chefs, people who have made chia seeds a health food rather than a Christmas joke present, and people who own food trucks He tells us that the current cupcake megatrend was In Tastemakers , Sax examines food trends from all angles He visits farmer s markets, the research facility of Dole, and a man who is bringing back the older breeds of rice while I knew there were a lot of strains of rice that we never see here in the US, I had no idea there were so very many talks with celebrity chefs, people who have made chia seeds a health food rather than a Christmas joke present, and people who own food trucks He tells us that the current cupcake megatrend was started by a very short scene in Sex in the City 20 seconds where a character e...I caught the tail end of a KQED show with the author on it, and it sounded plausibly interesting It s a good book to practice speed reading too You can avoid digesting much of the fluff, and seek out some interesting details, or insights I don t usually like to abandon books, but this has become too laborious for my taste I don t prefer to wait in lines in order to Instagram photos of food, and tell my friends just how much the wait in the long line was justified so maybe it wasn t meant for I caught the tail end of a KQED show with the author on it, and it sounded plausibly interesting It s a good book to practice speed reading too You can avoid digesting much of the fluff, and seek out some interesting details, or insights I don t usually like to abandon books, but this has become too laborious for my taste I don t prefer to wait in lines in order to Instagram photos of food, and tell my friends just how much the wait in the long line was justified so maybe i...The Tastemakers by David Saxon was an interesting and humorous read This insightful book delved into food crazes and their origins, how the agriculture and marketing parts fit in and how they weave together.Cupcakes dominate the beginning chapter I never thought of the reason they seemed so popular these days In some cases, they are a popular choice for weddings instead of a traditional wedding cake How does that happen Well, David Saxon will tell you It s a craze that started before Sex The Tastemakers by David Saxon was an interesting and humorous read This insightful book delved into food crazes and their origins, how the agriculture and marketing parts fit in and how they weave together.Cupcakes dominate the beginning chapter I never thought of the reason they seemed so popular these days In some cases, they are a popular choice for weddings instead of a traditional wedding cake How does that happen Well, David Saxon will tell you It s a craze that started before Sex in the City a misconception I had about the cupcake popularity His research is well done and not a dry recounting of facts He s quite humorous actually As you read about the accidental...This book really caught my eye with the bacon cupcake on the cover I didn t know exactly what to expect from it I brought it home laughingly because my husband has recently expressed a desire to do fondue again, having pleasant memories of the process from back in the 70s minus the swinging cited in Chapter 11 Maybe a trip to Florida will be in the works soon see Ch 11 for explanation For sure he would never eat a gourmet cupcake.At any rate, each section and chapter explored a This book really caught my eye with the bacon cupcake on the cover I didn t know exactly what to expect from it I brought it home laughingly because my husband has recently expressed a desire to do fondue again, having pleasant memories of the process from back in the 70s minus the swinging cited in Chapter 11 Maybe a trip to Florida will be in the works soon see Ch 11 for explanation For sure he would never eat a gourmet cupcake.At any rate, each section and chapter explored a different facet of food trends, from the start to the waning of each one I smiled in the chapter about Superfoods , an expression I m as sick of as the word extreme As the author says, everyone is too busy looking for the one food cures all to bother cooking basic nutritious food We all know about the flavour of the year phenomenon, whether it is pomegranate, acai, pumpkin, kale, chia seeds, etc The chapter on sales was really interesting It would be amazing to attend one of these huge expositions whe...I received a review copy of this book from Goodreads giveaways Sax asks a lot of good questions in this book, trying to identify the forces and personalities that drive food trends And in exploring those questions, he gives us a fun romp from the fields of Anson Mills to the convention halls of Chicago s Baconfest Though some of Sax s forays take on the vicissitudes of nature and the information gleaned by industry number crunchers, my big takeaway from the book is the overwhelming I received a review copy of this book from Goodreads giveaways Sax asks a lot of good questions in this book, trying to identify the forces and personalities that drive food trends And in exploring those questions, he gives us a fun romp from the fields of Anson Mills to the convention halls of Chicago s Baconfest Though some of Sax s forays take on the vicissitudes of nature and the information gleaned by industry number crunchers, my big takeaway from the book is the overwhelming influence of media on food culture Old media, from TV shows like Sex and the City, to the F...Misleading promises.I got this book because of what I read in the introduction the author wanted to figure out why some foods become trendy, how that happens, who are the people that make it happen, what is the impact, and what happens to industries when the food is no longer trendy As someone who works in the food and nutrition industry on the health side , I was really curious to see his journalistic investigation into these questions However, instead of a comprehensive narrative, the Misleading promises.I got this book because of what I read in the introduction the author wanted to figure out why some foods become trendy, how that happens, who are the people that make it happen, what is the impact, and what happens to industries when the food is no longer trendy As someone who works in the food and nutrition industry on the health side , I was really ...This is a very interesting, fun book about food trends It s well written and researched I enjoyed it.The Tastemakers 2014 by David Sax is an entertaining look at the wonders of modern food in the United States and Canada Food in the West has improved vastly over the past 40 years Globalisation has given the developed world a plethora of new ingredients and introduced many new cuisines Sax starts off by looking at how the cupcakes have been revived and become a global fad Driven by some New York bakeries making something new the trend was then given a huge boost via Sex and the City and The Tastemakers 2014 by David Sax is an entertaining look at the wonders of modern food in the United States and Canada Food in the West has improved vastly over the past 40 years Globalisation has given the developed world a plethora of new ingredients and introduced many new cuisines Sax starts off by looking at how the cupcakes have been revived and become a global fad Driven by some New York bakeries making something new the trend was then given a huge boost via Sex and the City and took off The impact of Celebrity Chefs and the appearance...This book piqued my interest for two reasons 1 when I was a retail gift shop manager and had to order items months in advance I always found it interesting that catalogs and vendors were aware of trends before they happened I put a lot of faith and money into their predictions Case in point I had a lot of moustache and bacon products long before I was hearing any buzz about them from my teen daughter or foodie friends So how do these vendors know what is going to trend before it is even This book piqued my interest for two reasons 1 when I was a retail gift shop manager and had to order items months in advance I always found it interesting that catalogs and vendors were aware of trends before they happened I put a lot of faith and money into their predictions Case in point I had a lot of moustache and bacon products long before I was hearing any buzz about them from my teen daughter or foodie friends So how do these vendors know what is going to trend before it is even trending 2 I am a freelance writer which...cover of this book was what really grabbed me initially and then I was intrigued my the concept Sax did not disappoint This was a detailed look at everything food trend related He covered cupcakes, artisan cheeses, gourmet burgers, health and diet trends, the people who make the trends happen both on the production and marking level, the effects of social media and what happens when a trend fades I was especially pleased in the food truck chapter cover of this book was what really grabbed me initially and then I was intrigued my the concept Sax did not disappoint This was a detailed look at everything food trend related He covered cupcakes, artisan cheeses, gourmet burgers, health and diet trends, the people who make the trends happen both on the production and marking level, the effects of social media and what happens when a trend fades I was especially pleased in the food truck chapter when he very clearly explained both sides of the controversy surround them in a way that I sympathized w...

• English
• 02 December 2018
David Sax
• Hardcover
• 336 pages
• 1610393155
• David Sax
• The Tastemakers