Gamify: How Gamification Motivates People to Do Extraordinary Things

Posted on 08 December 2018 by Brian Burke

Organizations are facing an engagement crisis Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource their time Not surprisingly, these stakeholders have developed deflector shields to protect themselves Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage To penetrate the shield, and engage the audience, organizations need an edge Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy While gamification has tremendous potential to break through, most companies will get it wrong Gartner predicts that by 2014, 80% of current gamified applications will fail to meet business objectives primarily due to poor design As a trend, gamification is at the peak of the hype cycle it has been oversold and it is broadly misunderstood We are heading for the inevitable fall Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding These organizations are mistaking people for puppets, and these transparently cynical efforts are doomed to fail.This book goes beyond the hype and focuses on the 20% that are getting it right We have spoken to hundreds of leaders in organizations around the world about their gamification strategies and we have seen some spectacular successes The book examines some of these successes and identifies the common characteristics of these initiatives to define the solution space for success It is a guide written for leaders of gamification initiatives to help them avoid the pitfalls and employ the best practices, to ensure they join the 20% that gets it right Gamify shows gamification in action as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives It can be used to motivate people to change behaviors, develop skills, and drive innovation The sweet spot for gamification objectives is the space where the business objectives and player objectives are aligned Like two sides of the same coin, player and business goals may outwardly appear different, but they are often the same thing, expressed different ways The key to gamification success is to engage people on an emotional level and motivating them to achieve their goals. Free Download Gamify: How Gamification Motivates People to Do Extraordinary Things [ by ] Brian Burke [ Kindle ePUB or eBook ] – kino-fada.fr If this book had been Gamification You re Doing it Wrong it could have been excellent Burke does a great job of providing a catalogue of mistakes organisations regularly make in adding gamification to their products or services, and in distilling key reasons such processes regularly fail Thinking gamification is about funFun is the primary currency of games Things are the primary currency of rewards programs Self esteem and social capital are the primary rewards of gamified If this book had been Gamification You re Doing it Wrong it could have been excellent Burke does a great job of providing a catalogue of mistakes organisations regularly make in adding gamification to their products or services, and in distilling key reasons such proc...GamificationGamificationBurke s strength here is not showcasing programs where gamifying something worked for a company, although Khan Academy, Quirky, DirectTV, FourSquare and the American Heart Association have dome things to get people to learn something or provide solutions and content in return for a badge, points or peer recognition What s important is all of the things Burke points to that gamification can t do make work fun, get people to do things they have no interest in for rewards they don t care about, Burke s strength here is not showcasing programs where gamifying something worked for a company, although Khan Academy, Quirky, DirectTV, FourSquare and the American Heart Association have dome things to get people to learn som...An interesting look at gamification and the impact it can have in business and other areas.According to Wikipedia, gamification is defined as the use of game thinking and game mechanics in non game contexts to engage users in solving problems This book explores gamification and how it be used in different contexts to change behavior, develop skills, and drive innovation.As a former game designer, someone who enjoys business books, and someone who loves to explore how ideas and principles An interesting look at gamification and the impact it can have in business and other areas....Summary Reading as an educator, it s important to note that this is not an education book The concepts and themes are certainly applicable but it focuses on something much bigger than that Something that employers, parents, coaches, presidents, and teachers all ask about How do people get motivated At its core, gamification is about engaging people on an emotional level and motivating them to achieve their goals Burke, p.16, 2014 That s what the book is about Understanding engagement Summary Reading as an educator, it s important to note that this is not an education book The concepts and themes are certainly applicable but it focuses on something much bigger than that Something that employers, parents, coaches, presidents, and teachers all ask about How do people get motivated At its core, gamification is about engaging people on an emotional level and motivating them to achieve their goals Burke, p.16, 2014 That s what the book is about Understanding engagement and motivation and how it relates to human drive The book is broken down into 2 different sections The first explains what gamification is and what it can do The second part explains how gamification can be successfully executed Gamification is the process of setting up systems game mechanics include concepts like entertainment ...As a researcher of gamification reading a non academic book on gamification, i was surprised that this book is pretty rounded It does simplify core concepts in gamification but it does not oversimplify them Most importantly, it does not have a superficial understanding of gamification as just sugar coating some system with points and badges The book gives many examples to showcase different gamification impl...I read this book because I was interested in how gamification and quantitative feedback drastically in some cases, absurdly improved my own motivation High school athletics is a good example of gamification player statistics, win loss record, championships, social acclaim, etc There are competitions within competitions within competitions, i.e., team against team, player against player, player against himself This multi dimensional, combinatorial scheme functions, as it were, to exploit the I read this book because I was interested in how gamification and quantitative feedback drastically in some cases, absurdly improved my own motivation High school athletics is a good example of gamification player statistics, win loss record, championships, social acclaim, etc There are competitions within competitions within competitions, i.e., team against team, player against player, player against himself This multi dimensional, combinatorial scheme functions, as it were, to exploit...This review has been hidden because it contains spoilers To view it, click here Gamify is a non fiction work written by Brian Burke, who is an expert in enterprise architecture and research Burke serves as the Vice President for Gartner, Inc., where he has been for over 15 years Gartner is a company that provides global technology insights to IT and business leaders Burke has l...This seems written for either the executive that head the buzzword of gamification and need to be brought down to earth, or those that have ideas to use gamification in their company and need very basic advice on how to get started This short book is not going to provide a detailed manual for how to set up such a system Nor does it present a ton of great ideas, although it does provide several fascinating...

Gamify: How Gamification Motivates People to Do Extraordinary Things

08 December 2018

Brian Burke