The Dorito Effect

A lively and important argument from an award winning journalist proving that the key to reversing America s health crisis lies in the overlooked link between nutrition and flavor.In The Dorito Effect, Mark Schatzker shows us how our approach to the nation s number one public health crisis has gotten it wrong The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs or any other specific nutrient Instead, we have been led astray by the growing divide between flavor the tastes we crave and the underlying nutrition Since the late 1940s, we have been slowly leeching flavor out of the food we grow Those perfectly round, red tomatoes that grace our supermarket aisles today are mostly water, and the big breasted chickens on our dinner plates grow three times faster than they used to, leaving them dry and tasteless Simultaneously, we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm Thanks to this largely invisible epidemic, seemingly healthy food is becoming like junk food highly craveable but nutritionally empty We have unknowingly interfered with an ancient chemical language flavor that evolved to guide our nutrition, not destroy it.With in depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed We ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended. Free Download [ The Dorito Effect ] Author [ Mark Schatzker ] – kino-fada.fr The author provides a three point summary of his book close to the end Humans are flavor seeking animals The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong willed among us can resist it.In nature, there is an intimate connection between flavor and nutrition.Synthetic flavor technology not only breaks that connection, it also confounds it.We ve been so busy trying to squeezefood out of fewer resources, that we lost sight of the fact that The author provides a three point summary of his book close to the end Humans are flavor seeking animals The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong willed among us can resist it.In nature, there is an intimate connection between flavor and nutrition.Synthetic flavor technol...The kind of research that fascinates me Wish I could have been the author s research accomplice Recommend highly for folks with chemical sensitivities.Quote from chapter 1 One day, we may look back on this obesity epidemic as a curious aberration in history when advances in analytic and synthetic chemistry outpaced our knowledge of psychology and nutrition Chapter 2 We eat gigantic babies As a paper in the journal Poultry Science puts it, if humans grew as fast as broilers, a 3 kg The kind of research that fascinates me Wish I could have been the author s research accomplice Recommend highly for folks with chemical sensitivities.Quote from chapter 1 One day, we may look back on this obesity epidemic as a curious aberration in history when advances in analytic and synthetic chemistry outpaced our knowledge of psychology and nutrition Chapter 2 We eat gigantic babies As a paper in the journal Poultry Science puts it, if humans grew as fast as broilers, a 3 kg 6.6 lb newborn baby would weigh 300 kg 660 lb after 2 months Chapter 3 Today, synthetic flavors have infiltrated nearly all restaurants and every aisle of the supermarket Today, there are chemicals for every need state Discouraging to read how the industry uses flavor chemicals to alter mood Chapter 4 starts with descriptions of brain activity from the perspective of an MRI scanner when an image of a chocolate milk shake was flashed before her eyes for two seconds certain parts of her brain became activated,...4.5 Stars Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn t jive with its doctrines Atkins will make you lose weight, but it will place you in a state of ketosis so that when you switch back to a diet containing carbohydrates, you ll gain everything you lost Chia seeds and coconut water for breakfa 4.5 Stars Obesity is a rampant epidemic in the Western world that doubles as a herald for the dieting epidemic The real shame, aside from the deleterious effects of dieting culture, is that just about every dieting fad ignores the biochemistry that doesn t jive with its doctrines Atkins will make you lose weight, but it will place you in a state of ketosis so that when you switch back to a diet containing carbohydrates, you ll gain everything you lost Chia seeds and coconut water for breakfast won t stave off diabetes if you follow it up with a greasy burger and fries from your favorite chain There s no quick fix that ev...I d give this book 3 1 2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author s claims Disclaimer I listened to this book, rather than read it, so my recollection of the material may be less than perfect The Dorito Effect has a snazzy title, breezy style, and is pitched at wide audience, all of which I think are commendable However, I do think the author exhibits a tendency to stand on a soapbox proclaiming the I d give this book 3 1 2 stars if I could, as I found it interesting, on the whole, but I frequently had second thoughts or reservations concerning the author s claims Disclaimer I listened to this book, rather than read it, so my recollection of the material may be less than perfect The Dorito Effect has a sna...Consider this a sceptic s review Anyone who knows me, knows this is not an audio book I would normally grab I already know I eat poorly I didn t want to hear Big Agri and Big Food bashed, and I certainly didn t want to hear what a sad individual I am I msurprised than anyone at my five star review I think it was the cover that originally grabbed my attention I also think this is the rare occasion that the audiobook may be preferable to the actual book.Loaded with terms like nuritio Consider this a sceptic s review Anyone who knows me, knows this is not an audio book I would normally grab I already know I eat poorly I didn t want to hear Big Agri and Big Food bashed, and I certainly didn t want to hear what a sad individual I am I msurprised than anyone at my five star review I think it was the cover that originally grabbed my attention I also think this is the rare occasion that the audiobook may be preferable to the actual book.Loaded with terms like nuritional wisdom , plant secondary compound , psychobiologist , emotional deceptio...I was upset outraged, actually I felt disgusted, hurt, disrespected, pissed off, alarmed, baffled, depressed, and bewildered that industry doesn t care about real flavor This surplus of verbiage happens a few other times in The Dorito Effect The Surprising New Truth About Food and Flavor this just happens to be the final one in the book, not special oregregious than the others To excerptthan one would run counter to the complai...Opps Library book got returned before I could write a review and my bookmarks are lost so I don t have all my bookmarked notes Review from memory.The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn t The premise that fresh food has been engineered for maximum yield and flavor has been lost No controversy there, we all know that those beautiful unblemished red tomatoes tastes like cardboard As a result, we add flavors, like that addictive chee Opps Library book got returned before I could write a review and my bookmarks are lost so I don t have all my bookmarked notes Review from memory.The Dorito Effect is an interesting take on food, nutrition and our love of eating things we shouldn t The premise that fresh food has been engineered for maximum yield and flavor has been lost No controversy there, we all know that those beautiful unblemished red tomatoes tastes like cardboard As a result, we add flavors, like that addictive cheesy stuff on Cheetos Historically flavor meant nutrition and ou...Pretty interesting read about the surprising or maybe not so surprising things that go into our food The basic premise is that farmers and business owners have conspired to make food a lotprofitable, making it very bland in the process We can buy huge chickens, bright red tomatoes, and many other improved food items in the grocery stores, but these improvements have come at the cost of flavor, so scientists have come up with all sorts of additives to make our food tastelike t Pretty interesting read about the surprising or maybe not so surprising things that go into our food The basic premise is that farmers and business owners have conspired to make food a lotprofitable, making it very bland in... Above all, avoid lies, all lies, especially the lie to yourself Keep watch on your own lie and examine it every hour, every minute. Fyodor Dostoyevsky, The Brothers Karamazov.This quote, to me, is quintessential mindfulness And this book, to me, is the quintessential application of this brand of diligent mindfulness to eating in the modern world of agricultural, industrial, regulatory, dietary and culinary lies Paradoxically, if one s stance is that diligent Mindful eating is the sure shot w Above all, avoid lies, all lies, especially the lie to yourself Keep watch on your own lie and examine it every hour, every minute. Fyodor Dostoyevsky, The B...I ll still want Doritos though The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, why flavors are the way they are, and why processed foods are bad Author Schatzker takes the reader though histories, experiments and stories of how and why we have changed what we eat and why we now have such high prevalence of type 2 diabetes, heart disease and obesity But I couldn t help but find the book very disjointed We star I ll still want Doritos though The information in the book is probably not going to be too shocking for anyone who takes an interest in what goes into our food, w...

• English
• 05 December 2017
Mark Schatzker
• Hardcover
• 259 pages
• 1476724210
• Mark Schatzker
• The Dorito Effect